PSLA Security Systems
While working with Swell Marketing Agency, Karlie Turner played a key role in helping PSLA Security Systems establish a cohesive and credible online presence. PSLA, a trusted provider of commercial and residential security solutions, partnered with the agency to strengthen its digital footprint and reach new customers through fresh, engaging content.
The Challenge:
Before the partnership, PSLA had limited visibility online. They needed a website that reflected their professionalism, along with consistent content and marketing channels to help them reach a wider audience. The goal was to create a digital foundation that would support growth and brand awareness in a competitive industry.
The Solution:
Karlie led content strategy, web development coordination, and creative execution throughout the project. Her contributions included:
Website Content Development: Writing and optimizing copy for PSLA’s new website to highlight their expertise, services and customer-focused approach.
Blog Writing: Producing informative, SEO-driven articles that positioned PSLA as a knowledgeable leader in the security industry.
E-Newsletters: Crafting monthly email campaigns to keep clients informed and engaged, driving repeat visits and lead conversions.
Social Media Launch: Establishing PSLA’s brand presence across key social platforms with professional visuals, captions, and a content calendar aligned with company goals.
The Impact:
Following launch, PSLA Security Systems gained immediate traction with improved website performance, increased organic reach and a steady stream of engagement from both existing and new audiences. The consistent brand messaging across all channels gave the company a unified, modern presence that reflected the quality of its services.
Services Provided:
Website Copywriting & SEO
Blog Strategy & Writing
Email Marketing
Social Media Strategy & Content Creation
Brand Messaging & Launch Support
Trade Show Booth Design